In the fiercely competitive arena of India’s Unified Payments Interface (UPI) ecosystem, the Reserve Bank of India’s (RBI) recent clampdown on Paytm Payments Bank has not just rattled cages but blown open doors of opportunities for those ready to pounce. This isn’t just a hiccup in Paytm’s operations; it’s a clarion call for every ambitious player in the UPI domain to recalibrate, strategize, and aggressively capture market share. With Paytm’s wings clipped, the market is ripe for the taking, and here’s why you, as a forward-thinking manager, need to sit up, take notice, and act—now.

This article delves into the intricacies of UPI transaction patterns, spotlighting Paytm’s strategic stance amidst its rivals. Drawing parallels from my tenure as a Customer Acquisition Manager, I offer insights on navigating market ambiguities, outlining tactics for Paytm to safeguard its turf and for competitors to carve out a greater market share. While extensive in analysis, this piece serves as a comprehensive resource for those looking to grasp the nuances of the UPI ecosystem. A detailed presentation accompanies this exposition, offering further insights. For access, please refer to the download link at the conclusion of the article.

Outlined herein are the key topics addressed:

1. Understanding the UPI Market – a Rs. 18 Trillion Behemoth.
2. Merchant Payment in UPI Ecosystem and ‘Person to Merchant’ transaction Ticket Size.
3. Paytm’s Achilles Heel- Market size, revenue and more.
4. How RBI ban affects Paytm Payments.
5. Paytm Payment Bank’s Revenue Breakup- Mystery and impact of On-us Transactions!
6. QR Code Volume comparison.
7. Sharks are coming! – not the friendly ones.
8. Harnessing Data Analytics for Market Share Gain: My Journey in Telecom. Navigating Criticisms and strategies of winning 9% incremental market share.
9. Strategic Recommendations for Paytm and Competitors to gain and defend market share.
10. Current Strategies and Market Moves: Paytm and Competitors
11. Closing Thoughts: The Power of Data in Charting the Future and what’s next?

Read The full analysis on my Linkedin Newsletter page

Shorter version:

https://www.linkedin.com/pulse/upi-ecosystem-analysis-market-after-paytms-regulatory-chowdhury-abcsc/

Detailed Version:

https://www.linkedin.com/pulse/capitalizing-disruption-navigating-upi-ecosystem-post-chowdhury-cmpmc/

Download the full analysis in short presentation format:

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